hiltintelli.blogg.se - Export marketing meaning

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During the research necessary for the completion of the plan the feasibility of your export marketing will also become apparent. Therefore, planning is essential as it will allow your company to foresee obstacles and to mitigate risks. Export marketing may entail a greater risk and effort and may require substantial financial resources. Laws and regulations are also different from place to place. Although it applies strategies that are similar to domestic marketing, export marketing tends to be more challenging, since you must appeal to different cultures, ideals and tastes. The Export Marketing Plan focuses on marketing your product in other countries instead of your own.

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The legal/approval issues can involve licenses, business registration in different jurisdictions and or trademark and patent requirements to protect your interests.

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It also outlines your expected results plus the required resources such as financial, personnel and production as well as any legal/approval requirements. It details the target markets, your goals, activities and proposed ways of achieving objectives.

The Export Marketing Plan specifically outlines how you will develop your international business. Therefore, your plan will identify the relevant factors in accessing each export market, demonstrate your capacity and ability to succeed in those markets and outline a logical methodology to achieve your aims. There are often huge differences between different overseas markets including cultural issues in various countries that mitigate against the use of a “one size fits all” approach.

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Questions relating to this article? Please contact the Netherlands Chamber of Commerce, KVK +31 (0) Service & Contact page Ask other entrepreneurs for advice on Any further questions? Find more information on our contact page To top Logo About this website FAQ Partners Contact About us Disclaimer Privacy and cookies Accessibility Ondernemersplein (Dutch) is an initiative of: European Commission Point of Single Contact is the Dutch Point of Single Contact for entrepreneurs.An Export Marketing Plan will set out in full detail how your business has investigated each target export market and determine how the products/service you plan to sell can successfully fit into those markets. How would you rate this page? (question 1 of max 3) Bad Poor Good Very good Excellent Related articles

To find out about customs declarations and taxes, visit the Customs section of the Dutch Tax and Customs Administration website.

The Netherlands Enterprise Agency RVO offers extensive information and personal advice on Going international.

Read the 14-step plan Starting to export.

The KVK Advice Team has extensive knowledge on international business.

Get helpĪre you just starting to export? Get help: If you are starting a collaboration with an agent or distributor, you can draw up an agency or distribution contract. If you sell goods directly to the end user abroad, you can draw up an international sales contract.

There are model contracts you can use as a basis, provided by the International Chamber of Commerce and the Verbond van Nederlandse Handelsagenten en Importeurs (page is in Dutch, but contracts are available in English). Whichever mode of exporting you choose, make sure you lay down your arrangements in writing. Insufficient knowledge of market and cultureĪgent knows and has access to the market and distribution channels